"Permaculture is an approach to designing human settlements and agricultural systems that are modeled on the relationships found in natural ecologies. Permaculture is sustainable land use design. This is based on ecological and biological principles, often using patterns that occur in nature to maximise effect and minimise work.
Permaculture aims to create stable, productive systems that provide for human needs, harmoniously integrating the land with its inhabitants. The ecological processes of plants, animals, their nutrient cycles, climatic factors and weather cycles are all part of the picture. Inhabitants’ needs are provided for using proven technologies for food, energy, shelter and infrastructure. Elements in a system are viewed in relationship to other elements, where the outputs of one element become the inputs of another.
Within a Permaculture system, work is minimised, "wastes" become resources, productivity and yields increase, and environments are restored. Permaculture principles can be applied to any environment, at any scale from dense urban settlements to individual homes, from farms to entire regions."
So says Wikipedia's definition of permaculture. I took the basic 72 hour permaculture design course at the Hancock Permaculture Center a few years back. Since I don't have a garden, my opportunities to apply it are limited, unless you count my office worm box.
Permaculture came up in conversation with my friend and colleague-in-networking Bill Verdone. Bill, who serves on the Board of Directors of the Helena Kaushik Women's College in Rajasthan, India, thought it might be an interesting addition to the school's curriculum. Up in the arid Indian north, permaculture's water-conserving agricultural techniques would be especially valuable. Bill called up the school's founder. We made a brief pitch, and Dr. Kaushik asked us to send a proposal.
The next day, a conversation with NYC permaculture teacher Claudia Joseph clarified the next steps: invite a number of senior permaculture teachers with expertise in dry land agriculture to put in a proposal for an introductory permaculture design class at the school. Depending on how that PDC goes, the college may want to sponsor PDCs on a regular basis, or develop longer programs with a permaculture teacher in residence.
I've spoken with a senior permaculture teacher who will be submitting a proposal soon.
In the video Greening the Desert, you can see how permaculture techniques were successfully applied to a 10 acre demonstration plot in the Jordanian desert.
A brief search turned up another effort to set up a permaculture training for India. Lend-A-Hand India hopes to design a training program for high school students, to consist of pilot permaculture courses at two rural locations in the state of Maharashtra, and the creation of a permaculture curriculum translated into local languages and adapted for local conditions.
"The course will be designed to empower these rural students to help their communities meet their food, water, and shelter needs sustainably. Training in permaculture based farm design, water harvesting, waste management, locally appropriate building design and construction, and community action will enable better use of local resources, improved self-reliance, and rehabilitation natural ecosystems." It's a big country - with need for many such projects. Here are some other items that came up:
Permaculture India
WWOOFing in India (World Wide Opportunities on Organic Farms - a network linking volunteers with apprenticeships)
"A short report on the evolution of permaculture in India," from the 6th International Permaculture Conference, in 1996
Indian permaculture pioneer Narsanna Kopulla (video interview)
Tuesday, April 19, 2011
Wednesday, April 6, 2011
A visit to Columbia University grad school of public health
Several months back, at the start of this blog, I set out two approaches to advancing the sustainability discussion in NYC. One was promoting an appealing, win-win sustainability initiative at the grassroots level, the other was delivering a very detailed message about our multifaceted predicament to a network of thought leaders. The first project has been rolled out through the white roof campaign.
For a campaign of the second sort, I contacted Dan Bednarz, a public health PhD who writes about how medical and health institutions can become sustainable in preparation for climate change, resource depletion and financial crisis.
He agreed to take the bus from Pittsburgh to NYC if I could book him a talk at Columbia University's graduate school of public health, which I did. My theory was that spreading the word about these issues, and ways to respond, within specialist networks, might accelerate the change process. That whole viral marketing thing, you know? Well, we can only guess at the final effects, but we did get about fifteen grad students to hear Dan, way uptown at the Columbia Presbyterian Hospital complex north of Harlem around 168th Street. Dan's a nice guy, an occasional contributor to Energy Bulletin. It turns out the American Journal of Public Health is planning a special issue on fuel depletion, and Dan will have an article in it on how hospitals can prepare for volatility of price and supply of fuel. He's not yet a big star in public health academia.
Bednarz repeatedly tried to explain that physical constraints on fuel supplies would have real world effects, and that while technical innovation can extend limited fuel supplies, it cannot magically increase or replace them. It was amazing to listen to the students. Although clearly very bright people, they were mostly unable to grasp his points.
Dr. Bednarz writes about how health institutions, facing financial and resource constraints, will have to increasingly focus on having highly trained medical personnel teach community volunteers about public health and preventative health practices. Before such a conversation can take place, the audience must be willing to accept that the possibility that such constraints are likely, and that preparing for them would be prudent. Since neither was the case, the work of the evening was to present an introductory peak oil talk, which Bednarz did. We thanked our graduate student hosts and went our separate ways into the night. Such is the nature of the work.
With the completion of the campaigns based on the two organizing approaches mentioned before, neither with outstanding obvious success, at the moment, I'm at a crossroads, seeking new project ideas, and potential collaborators.
Also, by the way, I'm starting to look for a new day job. It looks like the conventional job I've been at for many year has just come to the end of its story arc, or I'm in a different place, or both. If you have any ideas regarding full time work promoting or implementing sustainability initiatives, please contact me.
***
Last week there was a panel on peak oil and peak soil, with James Howard Kunstler, Joan Gussow and Michelle Owens, organized by Eating Liberally and the New School. Kudos to blogger Kerry Trueman of EL, and Nevin Cohen of the NS, for being willing to connect the safe and acceptable topics of local agriculture and healthy eating with the fuel depletion issue, still deeply taboo in NYC. Perhaps more important than whatever wit and wisdom the panelists displayed was the opportunity to have these issues connected in public with an audience of over 80, by sponsoring organizations perhaps willing to repeat the exploration.
Last night, Evolver.net sponsored a rare appearance of author and activist Starhawk, who has been famous for decades, within certain modest circles. In contrast to the Columbia talk, a room of over 100 seats was entirely sold out. Yes, she's famous enough to actually sell tickets! As aware of the multiple crises as Dr. Bednarz, she has responded through spiritual, psychological, cultural and political practices.
How have those responses managed to make her so popular and so famous? Notes from the Starhawk talk coming up in the next post.
For a campaign of the second sort, I contacted Dan Bednarz, a public health PhD who writes about how medical and health institutions can become sustainable in preparation for climate change, resource depletion and financial crisis.
He agreed to take the bus from Pittsburgh to NYC if I could book him a talk at Columbia University's graduate school of public health, which I did. My theory was that spreading the word about these issues, and ways to respond, within specialist networks, might accelerate the change process. That whole viral marketing thing, you know? Well, we can only guess at the final effects, but we did get about fifteen grad students to hear Dan, way uptown at the Columbia Presbyterian Hospital complex north of Harlem around 168th Street. Dan's a nice guy, an occasional contributor to Energy Bulletin. It turns out the American Journal of Public Health is planning a special issue on fuel depletion, and Dan will have an article in it on how hospitals can prepare for volatility of price and supply of fuel. He's not yet a big star in public health academia.
Bednarz repeatedly tried to explain that physical constraints on fuel supplies would have real world effects, and that while technical innovation can extend limited fuel supplies, it cannot magically increase or replace them. It was amazing to listen to the students. Although clearly very bright people, they were mostly unable to grasp his points.
Dr. Bednarz writes about how health institutions, facing financial and resource constraints, will have to increasingly focus on having highly trained medical personnel teach community volunteers about public health and preventative health practices. Before such a conversation can take place, the audience must be willing to accept that the possibility that such constraints are likely, and that preparing for them would be prudent. Since neither was the case, the work of the evening was to present an introductory peak oil talk, which Bednarz did. We thanked our graduate student hosts and went our separate ways into the night. Such is the nature of the work.
With the completion of the campaigns based on the two organizing approaches mentioned before, neither with outstanding obvious success, at the moment, I'm at a crossroads, seeking new project ideas, and potential collaborators.
Also, by the way, I'm starting to look for a new day job. It looks like the conventional job I've been at for many year has just come to the end of its story arc, or I'm in a different place, or both. If you have any ideas regarding full time work promoting or implementing sustainability initiatives, please contact me.
***
Last week there was a panel on peak oil and peak soil, with James Howard Kunstler, Joan Gussow and Michelle Owens, organized by Eating Liberally and the New School. Kudos to blogger Kerry Trueman of EL, and Nevin Cohen of the NS, for being willing to connect the safe and acceptable topics of local agriculture and healthy eating with the fuel depletion issue, still deeply taboo in NYC. Perhaps more important than whatever wit and wisdom the panelists displayed was the opportunity to have these issues connected in public with an audience of over 80, by sponsoring organizations perhaps willing to repeat the exploration.
Last night, Evolver.net sponsored a rare appearance of author and activist Starhawk, who has been famous for decades, within certain modest circles. In contrast to the Columbia talk, a room of over 100 seats was entirely sold out. Yes, she's famous enough to actually sell tickets! As aware of the multiple crises as Dr. Bednarz, she has responded through spiritual, psychological, cultural and political practices.
How have those responses managed to make her so popular and so famous? Notes from the Starhawk talk coming up in the next post.
Monday, April 4, 2011
A report from an NYC urban agriculture conference
Our food is grown on industrial farming operations, generally far from where they are finally eaten. They’re extensively processed, turned from their original forms into a host of food products. Potatoes, corn, pigs, wheat, leafy greens pass through factory portals and emerge in our supermarkets and restaurants. That’s the mainstream American food paradigm. It’s an effort to imagine a different way. Go back a few decades. Back in World Wars One and Two, Americans were urged to produce much of their own food in Victory Gardens.
There’s a new interest in growing food in our community or relatively nearby. An urban agriculture conference organized by the Horticultural Society of NYC in March asked how we city residents connect with our food. Panelists included: Severine von Tscharner Fleming, the Greenhorns; Christina Grace, Urban Food Systems Program, NYS Department of Agriculture and Markets; Jeremy Smith, author of Growing a Garden City; Keith Stewart, of Keith's Farm, and author of It's a Long Road to a Tomato; and Karen Washington, of the NYC Community Garden Coalition.
When Karen Washington, president of the NYC Community Garden Coalition, got started 25 years ago, there were about 15,000 vacant lots in the City. Many New Yorkers who couldn’t move out of neighborhoods troubled by crack, crime, police brutality, and lack of affordable housing had no choice but try to improve their neighborhoods. Since most community gardens are on City property, gardening is inherently political. “Urban agriculture is the new civil rights movement,” said Washington. While urban agriculture (UA) can’t produce more than a small fraction of the City’s food, it is a valuable educational component, reminding New Yorkers of all those who grow, process and transport food, usually out of our attention. If agricultural use of land is temporary and not secure, food grown on it can’t properly be called sustainable. Washington hoped that urban agriculture can be both inclusive and innovative, transcending the standard raised-bed community garden to spread to roof gardens, church garden projects, and gardening in front and back yards. We need to get more youth, especially youth of color, involved. A greater partnership between urban consumers and rural farmers is needed.
Keith Stewart raises vegetables and herbs for the Union Square green market, on a 14 acre organic farm in Orange County, NY. Keith has written a book about his 25 years of farming, and has appeared on many radio and TV programs. He reported a steady increase in the number of applicants for interns on his farm, and interest in both local and urban agriculture within NYC. He also pointed out that there’s no way that the City can produce more than a tiny fraction of its food – increased production from the surrounding region is central to any pragmatic urban agriculture discussion.
Jane Hodge of Just Food described Farm School NYC, the new school of urban agriculture. Just Food, if you don’t know, has helped start 80 community supported agriculture programs around the City, and a project linking locally grown food to 44 City food pantries and soup kitchens. Its City Farm program trains community gardeners to teach workshops and get out of the garden to interact with the surrounding neighborhood.
In the first year of the Farm School program, students take 15 core courses. In the second year, students will focus on either teaching, advocacy, urban agriculture, or enterprise development, through classes and a lengthy apprenticeship. Demand for training is high. For its 2011 pilot year, there were over 200 applicants for the 20 official spaces in the part time certificate program. Over half of the applicants have been women, a large number in their 20s and 30s, over half from Brooklyn, over half white. The School hopes to put course content online – a very prudent move, considering that the courses are already taking place, and can easily be made available online for what seems to be a large number of eager students with a modest investment in video editor staff time. USDA gave them funding for three years of operations.
Severine von Tscharner Fleming of the Greenhorns strives to "recruit, promote and support" the rising number of young people becoming new farmers. The group produces a weekly radio show (it’s easy to listen to podcasts while conducting farm chores), a blog, a wiki-based resource guide for beginning farmers, a GIS-based mapping project, and dozens of mixers and educational events for young farmers all around the country. Their graphic style is heavy on whimsical hand drawn illustrations, but Greenhorns is serious about helping small farmers succeed as individual businesses, and as a unified political interest group.
The enterprise model of the small vegetable farm is a good entry point for beginning farmers because of limited initial costs, said Severine. Since new farmers have to make do with very old equipment and limited budgets, innovation is needed. One new farming technique is recycling plastic beer cups, abundant at college campuses, into seed starting containers. Greenhorns brought farmers and MIT engineers together in the FarmHack project. As a co-founder of the National Young Farmers Conference, Severine is helping develop a policy platform for young farmers to be released soon - along with their video documentary. (Here’s the trailer.)
Jeremy Smith came in from Missoula, Montana to plug his new book, Growing a Garden City. Urban agriculture projects can catalyze both personal and civic transformation, says Smith. His book offers fifteen first-person stories making the case from the vantage point of farmers and community garden members, a low-income senior and troubled teen, a foodie, and a food bank officer, accompanied by seven sections explaining the working of student farms, community gardens, community supported agriculture (CSA), community education, farm work therapy, and community outreach.
The local food movement, despite recent rapid growth, is just getting started, added Smith, predicting that communities will have much greater direct support from agriculture in the future. He started with an extremely safe argument: with one in three kids in poor health by age 18, we’ve got to get kids to eat more fruits and vegetables. For earlier grades, good starting points are setting up more school trips to visit working farms, and more school gardens. Sending troubled youth to community farming programs, where they’re paid $8 an hour to learn how to grow food, costs far less than sending them to detention homes – and yields more direct and indirect benefits. Since the produce from these projects are sold at a deep discount to food banks or seniors on fixed incomes, they don’t compete either with standard farmers markets targeting middle class customers, or Whole Foods-type stores.
Community agriculture projects present an opportunity for religious institutions to sponsor gardening projects. Organizing stakeholders starts by helping people to sort out the answers to very basic questions: what they can contribute, and what do they need? “The local food movement can fix many of society’s problems, including poverty, addiction and sense of disconnectedness,” concluded Smith.
Christina Grace of NYS Department of Agriculture and Markets pointed to the potential for creating more green jobs through urban food production. One of the leading exponents of UA is Will Allen’s Growing Power project, based in central Milwaukee, Wisconsin.
In Buffalo, NY, farming within city limits has been allowed by city officials. Buffalo is the third poorest city in the country. 75% of the residents of its city center are black. A 2009 survey conducted by GrowNYC identified nearly 500 NYC community gardens. However, since NYC open space is in relatively short supply, the examples of Buffalo and Milwaukee provide valuable starting points but can only go so far in suggesting the future of agriculture within the City. Grace reviewed some of the most notable urban agriculture sites.
• Not far from the 30-acre Queens County Farm, is John Bowne High School in Flushing, Queens, with an agriculture program that dates back to WWI.
• The Garden of Happiness in the Bronx is popular neighborhood gathering spot, with bees and chickens as well as vegetables.
• In the East New York Farm, under a highway overpass, Caribbean immigrants farm plots of land.
• The Bed-Stuy Farm, the regional training partner of Growing Power, grows vegetables behind the Brooklyn Rescue Mission for its food pantry recipients.
• Added Value turned a baseball field in Red Hook, Brooklyn into a community farm in 2003. Added Value works with New York City schools to provide hands-on farm-based learning to over 1200 students each year. Produce goes to a neighborhood CSA, a farmer’s market, and local restaurants; and runs an extensive community composting program.
• Grow to Learn is the City’s new initiative to start school gardens.
• The Eagle Street Farm has 6,000 s.f. of vegetable garden on a Greenpoint rooftop. Brooklyn Grange, in Long Island City Queens, has a 40,000 s.f. roof.
Where can newly trained farmers go, Graced wondered? Perhaps to one of the very few big open areas left in the City, like Floyd Bennett Field, NYC’s first municipal airport.
Figuring out next steps: twenty questions
The presenters covered a lot of ground, so to speak. How do we connect the dots, and identify possibilities, obstacles and fixes? Here's a number of questions to fill our the next steps in our inquiry. Please add your answers, responses, and more questions in the comments section.
- The Farm School is certainly an attractive training program with strong demand. Where do the students trained in the Farm School go after graduation?
- With only twenty in the program now, what is the expected maximum number of students the program can sustainably train each year? Are there other training programs that are comparable?
- How many agriculture related job openings are there now in NYC? What are agricultural business opportunities not yet widespread in NYC which could reasonably be encouraged?
- Given that limited number of actual openings, is this program overly idealistic, with limited options for its graduates? If more options need to be developed for Farm School graduates, what might they be?
- Are there existing proposals to incentivize and encourage growth of NYC agriculture related jobs?
- Given that social services groups and nonprofits can create valuable community agriculture programs, why are there so few of them? How can successful models for such programs be shared with the nonprofit community?
- Given the challenging funding environment, how can these groups create and staff more community agriculture projects?
- What kind of skills and training would those groups and individuals need?
- What are the agricultural products that can be grown in NYC and the surrounding region that can profitably compete with those products grown elsewhere by standard industrial farm methods?
- Does anyone have data on the amounts and types of agricultural goods imported into NY State, and which could be partly replaced by goods grown on New York City or State farms?
- What proportion of NYC’s food requirements be met by urban agriculture?
- Recognizing that urban agriculture can supply only a small fraction of NYC’s food needs (whatever that fraction turns out to be), how can its potential as an educational process and cultural change agent be maximized?
- How can urban agriculture increase the connection between New Yorkers and farming within New York State and the surrounding region?
- How can we increase the amount of NYC’s food that is produced within New York State farms?
- What are ways to rent, lease or transfer farmable property to third party organizations which can represent and train farmers who can't afford their own property?
- How might such organizations collect and distribute such produce in ways that don't conflict with existing green markets, while meeting real market needs?
- What are the obstacles to recruiting more State residents to being productively occupied, full or part time, in food production?
- What do the recent food policy reports produced by Speaker Quinn's and Borough President Stringer's office have to say about the above questions?
- Why did no one, during the entire conference, say that the rising price of oil would make long distance transportation of agricultural goods by truck increasingly expensive, and render NYC increasingly vulnerable to fuel price and supply disruptions?
Isn't the latter a more compelling reason to rapidly scale up urban and regional agriculture than mild-mannered appeals to better nutrition? (The remedy to fuel depletion is not more domestic oil drilling, which can only marginally increase supplies, but by reducing the amount of fuel used in food production. Hence, more local and regional agriculture.)
Raising this issue would allow boosters of local food and UA would be able to say not only that their practices would give New Yorkers healthier, more nutritious food, but would become inevitable within the next few years and needed to be scaled up rapidly as a matter of national and municipal food security.
What other questions should we be asking? Do you have some answers, or responses? Don't be shy now.
There’s a new interest in growing food in our community or relatively nearby. An urban agriculture conference organized by the Horticultural Society of NYC in March asked how we city residents connect with our food. Panelists included: Severine von Tscharner Fleming, the Greenhorns; Christina Grace, Urban Food Systems Program, NYS Department of Agriculture and Markets; Jeremy Smith, author of Growing a Garden City; Keith Stewart, of Keith's Farm, and author of It's a Long Road to a Tomato; and Karen Washington, of the NYC Community Garden Coalition.
When Karen Washington, president of the NYC Community Garden Coalition, got started 25 years ago, there were about 15,000 vacant lots in the City. Many New Yorkers who couldn’t move out of neighborhoods troubled by crack, crime, police brutality, and lack of affordable housing had no choice but try to improve their neighborhoods. Since most community gardens are on City property, gardening is inherently political. “Urban agriculture is the new civil rights movement,” said Washington. While urban agriculture (UA) can’t produce more than a small fraction of the City’s food, it is a valuable educational component, reminding New Yorkers of all those who grow, process and transport food, usually out of our attention. If agricultural use of land is temporary and not secure, food grown on it can’t properly be called sustainable. Washington hoped that urban agriculture can be both inclusive and innovative, transcending the standard raised-bed community garden to spread to roof gardens, church garden projects, and gardening in front and back yards. We need to get more youth, especially youth of color, involved. A greater partnership between urban consumers and rural farmers is needed.
Keith Stewart raises vegetables and herbs for the Union Square green market, on a 14 acre organic farm in Orange County, NY. Keith has written a book about his 25 years of farming, and has appeared on many radio and TV programs. He reported a steady increase in the number of applicants for interns on his farm, and interest in both local and urban agriculture within NYC. He also pointed out that there’s no way that the City can produce more than a tiny fraction of its food – increased production from the surrounding region is central to any pragmatic urban agriculture discussion.
Jane Hodge of Just Food described Farm School NYC, the new school of urban agriculture. Just Food, if you don’t know, has helped start 80 community supported agriculture programs around the City, and a project linking locally grown food to 44 City food pantries and soup kitchens. Its City Farm program trains community gardeners to teach workshops and get out of the garden to interact with the surrounding neighborhood.
In the first year of the Farm School program, students take 15 core courses. In the second year, students will focus on either teaching, advocacy, urban agriculture, or enterprise development, through classes and a lengthy apprenticeship. Demand for training is high. For its 2011 pilot year, there were over 200 applicants for the 20 official spaces in the part time certificate program. Over half of the applicants have been women, a large number in their 20s and 30s, over half from Brooklyn, over half white. The School hopes to put course content online – a very prudent move, considering that the courses are already taking place, and can easily be made available online for what seems to be a large number of eager students with a modest investment in video editor staff time. USDA gave them funding for three years of operations.
Severine von Tscharner Fleming of the Greenhorns strives to "recruit, promote and support" the rising number of young people becoming new farmers. The group produces a weekly radio show (it’s easy to listen to podcasts while conducting farm chores), a blog, a wiki-based resource guide for beginning farmers, a GIS-based mapping project, and dozens of mixers and educational events for young farmers all around the country. Their graphic style is heavy on whimsical hand drawn illustrations, but Greenhorns is serious about helping small farmers succeed as individual businesses, and as a unified political interest group.
The enterprise model of the small vegetable farm is a good entry point for beginning farmers because of limited initial costs, said Severine. Since new farmers have to make do with very old equipment and limited budgets, innovation is needed. One new farming technique is recycling plastic beer cups, abundant at college campuses, into seed starting containers. Greenhorns brought farmers and MIT engineers together in the FarmHack project. As a co-founder of the National Young Farmers Conference, Severine is helping develop a policy platform for young farmers to be released soon - along with their video documentary. (Here’s the trailer.)
Jeremy Smith came in from Missoula, Montana to plug his new book, Growing a Garden City. Urban agriculture projects can catalyze both personal and civic transformation, says Smith. His book offers fifteen first-person stories making the case from the vantage point of farmers and community garden members, a low-income senior and troubled teen, a foodie, and a food bank officer, accompanied by seven sections explaining the working of student farms, community gardens, community supported agriculture (CSA), community education, farm work therapy, and community outreach.
The local food movement, despite recent rapid growth, is just getting started, added Smith, predicting that communities will have much greater direct support from agriculture in the future. He started with an extremely safe argument: with one in three kids in poor health by age 18, we’ve got to get kids to eat more fruits and vegetables. For earlier grades, good starting points are setting up more school trips to visit working farms, and more school gardens. Sending troubled youth to community farming programs, where they’re paid $8 an hour to learn how to grow food, costs far less than sending them to detention homes – and yields more direct and indirect benefits. Since the produce from these projects are sold at a deep discount to food banks or seniors on fixed incomes, they don’t compete either with standard farmers markets targeting middle class customers, or Whole Foods-type stores.
Community agriculture projects present an opportunity for religious institutions to sponsor gardening projects. Organizing stakeholders starts by helping people to sort out the answers to very basic questions: what they can contribute, and what do they need? “The local food movement can fix many of society’s problems, including poverty, addiction and sense of disconnectedness,” concluded Smith.
Christina Grace of NYS Department of Agriculture and Markets pointed to the potential for creating more green jobs through urban food production. One of the leading exponents of UA is Will Allen’s Growing Power project, based in central Milwaukee, Wisconsin.
In Buffalo, NY, farming within city limits has been allowed by city officials. Buffalo is the third poorest city in the country. 75% of the residents of its city center are black. A 2009 survey conducted by GrowNYC identified nearly 500 NYC community gardens. However, since NYC open space is in relatively short supply, the examples of Buffalo and Milwaukee provide valuable starting points but can only go so far in suggesting the future of agriculture within the City. Grace reviewed some of the most notable urban agriculture sites.
• Not far from the 30-acre Queens County Farm, is John Bowne High School in Flushing, Queens, with an agriculture program that dates back to WWI.
• The Garden of Happiness in the Bronx is popular neighborhood gathering spot, with bees and chickens as well as vegetables.
• In the East New York Farm, under a highway overpass, Caribbean immigrants farm plots of land.
• The Bed-Stuy Farm, the regional training partner of Growing Power, grows vegetables behind the Brooklyn Rescue Mission for its food pantry recipients.
• Added Value turned a baseball field in Red Hook, Brooklyn into a community farm in 2003. Added Value works with New York City schools to provide hands-on farm-based learning to over 1200 students each year. Produce goes to a neighborhood CSA, a farmer’s market, and local restaurants; and runs an extensive community composting program.
• Grow to Learn is the City’s new initiative to start school gardens.
• The Eagle Street Farm has 6,000 s.f. of vegetable garden on a Greenpoint rooftop. Brooklyn Grange, in Long Island City Queens, has a 40,000 s.f. roof.
Where can newly trained farmers go, Graced wondered? Perhaps to one of the very few big open areas left in the City, like Floyd Bennett Field, NYC’s first municipal airport.
Figuring out next steps: twenty questions
The presenters covered a lot of ground, so to speak. How do we connect the dots, and identify possibilities, obstacles and fixes? Here's a number of questions to fill our the next steps in our inquiry. Please add your answers, responses, and more questions in the comments section.
- The Farm School is certainly an attractive training program with strong demand. Where do the students trained in the Farm School go after graduation?
- With only twenty in the program now, what is the expected maximum number of students the program can sustainably train each year? Are there other training programs that are comparable?
- How many agriculture related job openings are there now in NYC? What are agricultural business opportunities not yet widespread in NYC which could reasonably be encouraged?
- Given that limited number of actual openings, is this program overly idealistic, with limited options for its graduates? If more options need to be developed for Farm School graduates, what might they be?
- Are there existing proposals to incentivize and encourage growth of NYC agriculture related jobs?
- Given that social services groups and nonprofits can create valuable community agriculture programs, why are there so few of them? How can successful models for such programs be shared with the nonprofit community?
- Given the challenging funding environment, how can these groups create and staff more community agriculture projects?
- What kind of skills and training would those groups and individuals need?
- What are the agricultural products that can be grown in NYC and the surrounding region that can profitably compete with those products grown elsewhere by standard industrial farm methods?
- Does anyone have data on the amounts and types of agricultural goods imported into NY State, and which could be partly replaced by goods grown on New York City or State farms?
- What proportion of NYC’s food requirements be met by urban agriculture?
- Recognizing that urban agriculture can supply only a small fraction of NYC’s food needs (whatever that fraction turns out to be), how can its potential as an educational process and cultural change agent be maximized?
- How can urban agriculture increase the connection between New Yorkers and farming within New York State and the surrounding region?
- How can we increase the amount of NYC’s food that is produced within New York State farms?
- What are ways to rent, lease or transfer farmable property to third party organizations which can represent and train farmers who can't afford their own property?
- How might such organizations collect and distribute such produce in ways that don't conflict with existing green markets, while meeting real market needs?
- What are the obstacles to recruiting more State residents to being productively occupied, full or part time, in food production?
- What do the recent food policy reports produced by Speaker Quinn's and Borough President Stringer's office have to say about the above questions?
- Why did no one, during the entire conference, say that the rising price of oil would make long distance transportation of agricultural goods by truck increasingly expensive, and render NYC increasingly vulnerable to fuel price and supply disruptions?
Isn't the latter a more compelling reason to rapidly scale up urban and regional agriculture than mild-mannered appeals to better nutrition? (The remedy to fuel depletion is not more domestic oil drilling, which can only marginally increase supplies, but by reducing the amount of fuel used in food production. Hence, more local and regional agriculture.)
Raising this issue would allow boosters of local food and UA would be able to say not only that their practices would give New Yorkers healthier, more nutritious food, but would become inevitable within the next few years and needed to be scaled up rapidly as a matter of national and municipal food security.
What other questions should we be asking? Do you have some answers, or responses? Don't be shy now.
Tuesday, March 22, 2011
March 10, 2011 newsletter: white roof campaign launches in western Queens...
Here's the email update of March 10, 2011
White Roof Campaign launched in western Queens
White roof painting may have much broader appeal to New Yorkers than other sustainability initiatives. It's easy to do, it's a short-term outdoor project that photographs well, it lowers air conditioning bills, and it slows climate change. It's even supported with an official NYC program.
Can white roof painting be used to connect climate change activists and conventional neighborhood leaders, and catalyze a surge of interest in NYC sustainability initiatives beyond the City's very small green community?
In last fall's trial run, the roofs of four buildings were coated by volunteers. Beyond Oil NYC has launched a search for more building roofs to be painted white this summer, targeting western Queens elected officials, civic leaders and nonprofits. Find out why we cite both the Naked Cowboy and Transition movement leader Rob Hopkins to describe this process.
What's in it for your nonprofit, or your neighborhood? Find out how you can plug into the program, or take it to your own community. Contact us for sample outreach letters, and a guide to accessing the NYC CoolRoofs program.
Beyond Oil NYC interview in Green Real Estate Daily
The NYC sustainability discussion should be expanded to include building resilience to disruption, as well as slowing climate change. How? Acknowledge that higher and more volatile fuel prices are on the way, and discuss how to prepare for them. Since there is so much resistance to taking action on climate change, due to high powered disinformation campaigns, focusing on energy security and lower energy costs can get results and avoid obstacles. Full interview here.
The Nation Magazine launches online video series on peak oil and climate change
Bill McKibben, Noam Chomsky, Nicole Foss, Richard Heinberg and others describe the diminishing returns our world can expect as it deals with the consequences of peak oil even as it continues to pretend it doesn't exist. Videos here.
Talking about oil - Complacency, panic and ignorance
By Dave Cohen. 34 years ago Energy Secretary James Schlesinger described the American approach to oil supply problems. We have only two modes-complacency and panic. Neither are good responses. Start with a realistic assessment: more domestic drilling won't help us...
Oil Quake in the Middle East
By Michael Klare. Whatever the outcome of the protests and rebellions now sweeping the Middle East, one thing is guaranteed: the world of oil will be permanently transformed...
White Roof Campaign launched in western Queens
White roof painting may have much broader appeal to New Yorkers than other sustainability initiatives. It's easy to do, it's a short-term outdoor project that photographs well, it lowers air conditioning bills, and it slows climate change. It's even supported with an official NYC program.
Can white roof painting be used to connect climate change activists and conventional neighborhood leaders, and catalyze a surge of interest in NYC sustainability initiatives beyond the City's very small green community?
In last fall's trial run, the roofs of four buildings were coated by volunteers. Beyond Oil NYC has launched a search for more building roofs to be painted white this summer, targeting western Queens elected officials, civic leaders and nonprofits. Find out why we cite both the Naked Cowboy and Transition movement leader Rob Hopkins to describe this process.
What's in it for your nonprofit, or your neighborhood? Find out how you can plug into the program, or take it to your own community. Contact us for sample outreach letters, and a guide to accessing the NYC CoolRoofs program.
Beyond Oil NYC interview in Green Real Estate Daily
The NYC sustainability discussion should be expanded to include building resilience to disruption, as well as slowing climate change. How? Acknowledge that higher and more volatile fuel prices are on the way, and discuss how to prepare for them. Since there is so much resistance to taking action on climate change, due to high powered disinformation campaigns, focusing on energy security and lower energy costs can get results and avoid obstacles. Full interview here.
The Nation Magazine launches online video series on peak oil and climate change
Bill McKibben, Noam Chomsky, Nicole Foss, Richard Heinberg and others describe the diminishing returns our world can expect as it deals with the consequences of peak oil even as it continues to pretend it doesn't exist. Videos here.
Talking about oil - Complacency, panic and ignorance
By Dave Cohen. 34 years ago Energy Secretary James Schlesinger described the American approach to oil supply problems. We have only two modes-complacency and panic. Neither are good responses. Start with a realistic assessment: more domestic drilling won't help us...
Oil Quake in the Middle East
By Michael Klare. Whatever the outcome of the protests and rebellions now sweeping the Middle East, one thing is guaranteed: the world of oil will be permanently transformed...
Sunday, March 20, 2011
Presentation on public health, resilience and peak oil at Columbia U. in April
Last winter I contacted Dan Bednarz, PhD, who writes nationally about how public health systems can become more resilient in preparation for peak oil, climate change and economic, ah, constraints. I offered to set up a presentation by him at a NYC university, which could then be promoted to local public health and medical administrators.
He eagerly agreed. Many emails later, a student group at Columbia University's Mailman Graduate School of Public Health accepted our offer. We have a presentation scheduled for Wednesday, April 6! This is a great opportunity to deliver a highly targeted wake up call to many of NYC's health administrators.
Can you help me spread word of this presentation to NYC healthcare and medical administrators?
This presentation will be specifically targeted to students and faculty at the Mailman School – and most importantly, NYC health administrators and professionals. We're trying to alert the leaders of our healthcare systems, so they get a better idea of how to plan for NYC's future healthcare needs. Can you help spread this important wake-up call?
Do you know any doctors, nurses, or staff at hospitals, clinics, or social services organizations? Please email the following invitation to them.
Can you go online, look up the executives at your local hospital or clinic, and email it to them? Extra credit for sending it to your contacts at NYC Department of Health!
Please let me know who you sent it to at beyondoilnyc@yahoo.com.
***
How Resilient Is Health Care?
Ecological, Fiscal and Economic Challenges.
A free talk for public health and medical professionals on making NYC healthcare institutions sustainable, by Dan Bednarz, PhD
Wednesday, April 6th, 7 – 8:30 PM
Members of the Columbia University community, and NYC public health and medical professionals, are invited. Dr. Bednarz will discuss how public health systems can be made more resilient in a time of declining government funding, climate change, and depleting resources such as oil and water.
Hess Commons Room, Allan Rosenfield Building
Mailman School of Public Health, Columbia University
722 W. 168 Street, New York, NY 10032 [map]
Sponsor: Future Healthcare Leaders, Mailman Graduate School of Public Health, Columbia University
Humanity is in a sustainability crisis that has ecological, financial, economic and political dimensions. In light of this public health’s prospective role is multifaceted:
1) Following Thomas Frieden’s health impact pyramid, it is imperative to protect the social – or non-medical - determinants of health.
2) Due to declining governmental taxes and revenues, public health must accomplish the above by designing resilient infrastructure. This resilience imperative applies even more so to medicine, as it consumes vast amounts of natural and fiscal resources.
3) Public health can play a leadership role in articulating how ecological realities (the peak of worldwide oil production, climate change, fresh water scarcities, population growth, overfishing and finite resource consumption, etc.) threaten population level health as well as economic, financial, scientific, educational, and political institutions. This is directly relevant to PLANYC and, at the macro-level to aligning social institutions to adapt to what E.O. Wilson calls the bottleneck of environmental challenges.
4) From the macro-perspective the public policy question facing the nation is “How to create socially just public policy with a shrinking economic pie?” (This assumes that the policy process in the USA is either broken or captured by elites but still can be reclaimed by citizens.)
Dan Bednarz, PhD spent three years as the Associate Director of the Center for Public Health Practice at the University of Pittsburgh and has lectured at the university level in business strategy, organizational studies, sociology, and policy analysis. He runs a consulting firm, Sustainable Health Systems, and co-edits a website, Health after Oil, exploring why public health and healthcare must design health systems that are fiscally, economically and environmentally sustainable.
He is the co-author of a paper on hospital preparedness in an upcoming American Journal of Public Health special issue on peak oil.
“Medicine after Oil”, Dan Bednarz, Orion Magazine, July/August 2007.
“Sustainable medicine: an issue brief on medical school reform,” Dan Bednarz, Energy Bulletin, May 2010
He eagerly agreed. Many emails later, a student group at Columbia University's Mailman Graduate School of Public Health accepted our offer. We have a presentation scheduled for Wednesday, April 6! This is a great opportunity to deliver a highly targeted wake up call to many of NYC's health administrators.
Can you help me spread word of this presentation to NYC healthcare and medical administrators?
This presentation will be specifically targeted to students and faculty at the Mailman School – and most importantly, NYC health administrators and professionals. We're trying to alert the leaders of our healthcare systems, so they get a better idea of how to plan for NYC's future healthcare needs. Can you help spread this important wake-up call?
Do you know any doctors, nurses, or staff at hospitals, clinics, or social services organizations? Please email the following invitation to them.
Can you go online, look up the executives at your local hospital or clinic, and email it to them? Extra credit for sending it to your contacts at NYC Department of Health!
Please let me know who you sent it to at beyondoilnyc@yahoo.com.
***
How Resilient Is Health Care?
Ecological, Fiscal and Economic Challenges.
A free talk for public health and medical professionals on making NYC healthcare institutions sustainable, by Dan Bednarz, PhD
Wednesday, April 6th, 7 – 8:30 PM
Members of the Columbia University community, and NYC public health and medical professionals, are invited. Dr. Bednarz will discuss how public health systems can be made more resilient in a time of declining government funding, climate change, and depleting resources such as oil and water.
Hess Commons Room, Allan Rosenfield Building
Mailman School of Public Health, Columbia University
722 W. 168 Street, New York, NY 10032 [map]
Sponsor: Future Healthcare Leaders, Mailman Graduate School of Public Health, Columbia University
Humanity is in a sustainability crisis that has ecological, financial, economic and political dimensions. In light of this public health’s prospective role is multifaceted:
1) Following Thomas Frieden’s health impact pyramid, it is imperative to protect the social – or non-medical - determinants of health.
2) Due to declining governmental taxes and revenues, public health must accomplish the above by designing resilient infrastructure. This resilience imperative applies even more so to medicine, as it consumes vast amounts of natural and fiscal resources.
3) Public health can play a leadership role in articulating how ecological realities (the peak of worldwide oil production, climate change, fresh water scarcities, population growth, overfishing and finite resource consumption, etc.) threaten population level health as well as economic, financial, scientific, educational, and political institutions. This is directly relevant to PLANYC and, at the macro-level to aligning social institutions to adapt to what E.O. Wilson calls the bottleneck of environmental challenges.
4) From the macro-perspective the public policy question facing the nation is “How to create socially just public policy with a shrinking economic pie?” (This assumes that the policy process in the USA is either broken or captured by elites but still can be reclaimed by citizens.)
Dan Bednarz, PhD spent three years as the Associate Director of the Center for Public Health Practice at the University of Pittsburgh and has lectured at the university level in business strategy, organizational studies, sociology, and policy analysis. He runs a consulting firm, Sustainable Health Systems, and co-edits a website, Health after Oil, exploring why public health and healthcare must design health systems that are fiscally, economically and environmentally sustainable.
He is the co-author of a paper on hospital preparedness in an upcoming American Journal of Public Health special issue on peak oil.
“Medicine after Oil”, Dan Bednarz, Orion Magazine, July/August 2007.
“Sustainable medicine: an issue brief on medical school reform,” Dan Bednarz, Energy Bulletin, May 2010
Tuesday, March 8, 2011
White roof campaign launches in western Queens
What's in white roof painting for you? A lot. You don't even have to mention climate change. Roofs painted white are cooler in summer, so their buildings are cooler, use less air conditioning, have lower electric bills, and burn less carbon-emitting fossil fuels. Climate change groups have lists of people who like to go out and paint roofs on a weekend. The City has a program which coordinates the whole thing, providing expert supervision, project management, roof inspection, paint purchase and so on. The City will send work crews out to paint building roofs, as long as the building owners will buy the paint, and share their before and after electric bills.
My theory is that by promoting a tangible project that offers something to everyone, white roof painting can bridge the huge gap between climate change activists and conventional citizens. The trial run: last year, several volunteer groups pitched in and painted the roofs of four buildings, in collaboration with 350.org's International 10/10 International Day of Climate Action. This spring is the full NYC test. Or at least the full Queens test.
Since NYC CoolRoofs is a City program, and one that lowers energy costs, I've had enough cover to promote it through my day job throughout western Queens, to elected officials and many civic leaders and nonprofits.
I laid the groundwork by writing a six page memo explaining exactly how nonprofits and commercial building owners can use the program. NYC CoolRoofs had not prepared anything like this themselves. Like most other things, painting the roofs of buildings white seems simple until you get into the details, and quickly becomes complex and confusing. The project guide, reviewed and approved by NYC CoolRoofs - available on request - explains exactly what one can get from the program, and how to do it.
Next, I wrote a letter to elected officials, civic leaders and nonprofit managers, customizing each email, and the corresponding phone call, to appeal to members of each group in turn. Straight up self interest.
- Elected officials can get photo ops, and direct City funds to their favored constituent nonprofits.
- Nonprofits get a visible, public project that looks good in the weekly paper and community networks.
- Everyone likes to support a City sustainability program, as long as it doesn't cost them too much.
- Everyone likes lower air conditioning bills
- I hardly allude to how white roofs lower the City's overall carbon emissions, and don't even mention the urban heat island effect.
The deal gets sweeter. The City wants to find nonprofit facilities with roofs of over 10,000 square feet, close to Manhattan via mass transit, for some corporate sponsors who want to set up volunteer painting days for their employees, and they'll buy the paint too. I've customized the pitch and sent it out widely, using my excellent day job connections in western Queens. Not quite as good as money falling from the sky, but not bad either.
So far, I've referred the Variety Boys and Girls Club in Astoria, with a 40,000 s.f. roof. I should get more hits. If a few do it, the word may spread and others may follow. For roofs that are approved, NYC CoolRoofs will pull together volunteers, which I hope to be able to supplement from the groups who worked on the issue last summer.
I will also be pitching it to commercial building owners through my day job newsletter, which goes out to thousands of contacts in Queens.
For the business community, it's a different pitch. The City will send out free labor to coat roofs white, and the owner buys the paint. Their cost of materials will be returned within about three years through lower air conditioning bills, if:
- it's an owner occupied building
- built before 1980 (and so is not very insulated)
- is only one or two stories tall
- and has a black tar roof.
Again, strictly appealing to self-interest.
I have obsessively spent an inappropriate amount of time and effort to promote this program, since it was piloted in LIC in 2009. I must see this test completed before I can move on.
What if all effort gets no more than five responses? In that case, I don't think that this program can be sold by anything short of having Mayor Bloomberg conduct news conferences and walkthroughs in every Queens community board, accompanied by the Naked Cowboy playing guitar, and aides strewing hundred dollar bills behind them.
I laid the groundwork by writing a six page memo explaining exactly how nonprofits and commercial building owners can use the program. NYC CoolRoofs had not prepared anything like this themselves. Like most other things, painting the roofs of buildings white seems simple until you get into the details, and quickly becomes complex and confusing. The project guide, reviewed and approved by NYC CoolRoofs - available on request - explains exactly what one can get from the program, and how to do it.
Next, I wrote a letter to elected officials, civic leaders and nonprofit managers, customizing each email, and the corresponding phone call, to appeal to members of each group in turn. Straight up self interest.
- Elected officials can get photo ops, and direct City funds to their favored constituent nonprofits.
- Nonprofits get a visible, public project that looks good in the weekly paper and community networks.
- Everyone likes to support a City sustainability program, as long as it doesn't cost them too much.
- Everyone likes lower air conditioning bills
- I hardly allude to how white roofs lower the City's overall carbon emissions, and don't even mention the urban heat island effect.
The deal gets sweeter. The City wants to find nonprofit facilities with roofs of over 10,000 square feet, close to Manhattan via mass transit, for some corporate sponsors who want to set up volunteer painting days for their employees, and they'll buy the paint too. I've customized the pitch and sent it out widely, using my excellent day job connections in western Queens. Not quite as good as money falling from the sky, but not bad either.
So far, I've referred the Variety Boys and Girls Club in Astoria, with a 40,000 s.f. roof. I should get more hits. If a few do it, the word may spread and others may follow. For roofs that are approved, NYC CoolRoofs will pull together volunteers, which I hope to be able to supplement from the groups who worked on the issue last summer.
I will also be pitching it to commercial building owners through my day job newsletter, which goes out to thousands of contacts in Queens.
For the business community, it's a different pitch. The City will send out free labor to coat roofs white, and the owner buys the paint. Their cost of materials will be returned within about three years through lower air conditioning bills, if:
- it's an owner occupied building
- built before 1980 (and so is not very insulated)
- is only one or two stories tall
- and has a black tar roof.
Again, strictly appealing to self-interest.
I have obsessively spent an inappropriate amount of time and effort to promote this program, since it was piloted in LIC in 2009. I must see this test completed before I can move on.
What if all effort gets no more than five responses? In that case, I don't think that this program can be sold by anything short of having Mayor Bloomberg conduct news conferences and walkthroughs in every Queens community board, accompanied by the Naked Cowboy playing guitar, and aides strewing hundred dollar bills behind them.
What's the yield if it works? A model for climate change activists to organize NYC civic networks at the neighborhood level, getting beyond NYC's very small environmental activist community.
This week I was at two events. One was a panel about how NYC agencies are preparing City infrastructure for severe weather, floods and climate change events. Very wonky, and very far from the public discussion. Another was a get together with about twenty green activists. Less wonky, but equally far from the majority of the public. In both cases, a vivid reminder about how few New Yorkers are really tracking these issues.
In my pitch letter, I suggest the other elements of the program. That white roofs, or another conversation starter, can identify and attract neighborhood leaders who can be sold on promoting other elements of a proactive NYC sustainability campaign: green building retrofits, energy conservation, mass transit, local and regional agriculture. And I list other NYC groups who are working in those areas. Can an approach like this connect the vast numbers of NYC civic leaders with the sustainability programs they need, but aren't aware how and why?
Transition backwards
The Transition movement is a neighborhood scale organizing method, most widespread in England. It starts by public education about climate change, peak oil and economic contraction, and guides participants in finding community-level responses. (I tried doing this between 2006 and 2008, with little success.)
Rob Hopkins, at a Transition event. Not in NYC, for sure.
One could describe this project - a conversation starter that recruits for a portfolio of sustainability programs - as applying the Transition model backwards. We'll see if it works.
Want to place bets? Suggest other conversation starters you think would be better than white roof painting? Offer me a job or a beer?
Want to try this in your neighborhood? Contact me at beyondoilnyc@yahoo.com.
Tuesday, February 22, 2011
White roofs, a conversation starter
Rolling out the strategies according to plan, but behind schedule.
Things got very busy at the day job. There was a major grant application that took up a lot of the organization's bandwidth, contributing to a lag of several weeks since my last post.
During that time I've been moving forward with the first strategy, of targeted outreach. After pitching Dr. Bednarz to a slew of graduate student groups at Columbia's Mailman School of Public Health, and contacts at the New School and NYU, I have one interested group, and am simply waiting to see if they proceed. I pitched The Nation Magazine on one or more local events to tie into their online video series, but they weren't interested.
The second strategy - grassroots organizing around appealing sustainability initiatives - is less paradigm changing, but easier to make progress with. Here are the ways it plugs into the larger goals discussed on this blog:
- There are many civic groups that don't see themselves as sustainability advocates, but who can transmit very green initiatives into far-reaching local networks - if they see where those initiatives further their own agendas.
- City level green initiatives can always use some promotional support.
- Positioning oneself on the edge of City level initiatives, and neighborhood networks who could potentially adopt them, allows the social change entrepreneur to offer value to both groups. Permaculture people will recognize the potential of edges within ecosystems.
- This work can develop a growing community of contacts who can be educated about still more sustainability initiatives.
- More crucially, that community can eventually be educated about why sustainability initiatives will be increasingly necessary. However, it will be very counterproductive to raise those topics prematurely.
So, focusing on the NYC CoolRoofs program, I've done a few things. Working closely with the program staff, who operate out of the NYC Department of Buildings, I put together a seven page memo that explains in great detail exactly how commercial building owners and nonprofits can get the City to paint their roofs white, what they have to put in, and what they get from the City or other partners. It also serves as a marketing piece for commercial building owners. It's always good to be able to talk about lowering electric bills, and free labor to apply the white paint.
They care only about whether and how they financially benefit from the program, and would be distressed or offended if any appeal so much as mentioned climate change response. My research revealed that white roof coating of older NYC commercial / industrial buildings, with little insulation and black tar roofs, that are only one or two stories tall, will pay for the cost of the white paint in three years or less. I'll target that appeal first to Long Island City commercial building owners that I know well, and then to larger lists. If that service doesn't appeal, and the opportunity presents itself, I'll tell smaller electricity users about Con Ed's free energy efficiency survey, and its 70% discounts on many upgrades.
To encourage western Queens nonprofits and civic groups to step forward and get their roofs coated, the appeal is partly about lowering air conditioning bills, but more about being perceived as a neighborhood leader. The full memo on how to work the NYC CoolRoofs program is available on request.
Things got very busy at the day job. There was a major grant application that took up a lot of the organization's bandwidth, contributing to a lag of several weeks since my last post.
During that time I've been moving forward with the first strategy, of targeted outreach. After pitching Dr. Bednarz to a slew of graduate student groups at Columbia's Mailman School of Public Health, and contacts at the New School and NYU, I have one interested group, and am simply waiting to see if they proceed. I pitched The Nation Magazine on one or more local events to tie into their online video series, but they weren't interested.
The second strategy - grassroots organizing around appealing sustainability initiatives - is less paradigm changing, but easier to make progress with. Here are the ways it plugs into the larger goals discussed on this blog:
- There are many civic groups that don't see themselves as sustainability advocates, but who can transmit very green initiatives into far-reaching local networks - if they see where those initiatives further their own agendas.
- City level green initiatives can always use some promotional support.
- Positioning oneself on the edge of City level initiatives, and neighborhood networks who could potentially adopt them, allows the social change entrepreneur to offer value to both groups. Permaculture people will recognize the potential of edges within ecosystems.
- This work can develop a growing community of contacts who can be educated about still more sustainability initiatives.
- More crucially, that community can eventually be educated about why sustainability initiatives will be increasingly necessary. However, it will be very counterproductive to raise those topics prematurely.
So, focusing on the NYC CoolRoofs program, I've done a few things. Working closely with the program staff, who operate out of the NYC Department of Buildings, I put together a seven page memo that explains in great detail exactly how commercial building owners and nonprofits can get the City to paint their roofs white, what they have to put in, and what they get from the City or other partners. It also serves as a marketing piece for commercial building owners. It's always good to be able to talk about lowering electric bills, and free labor to apply the white paint.
They care only about whether and how they financially benefit from the program, and would be distressed or offended if any appeal so much as mentioned climate change response. My research revealed that white roof coating of older NYC commercial / industrial buildings, with little insulation and black tar roofs, that are only one or two stories tall, will pay for the cost of the white paint in three years or less. I'll target that appeal first to Long Island City commercial building owners that I know well, and then to larger lists. If that service doesn't appeal, and the opportunity presents itself, I'll tell smaller electricity users about Con Ed's free energy efficiency survey, and its 70% discounts on many upgrades.
To encourage western Queens nonprofits and civic groups to step forward and get their roofs coated, the appeal is partly about lowering air conditioning bills, but more about being perceived as a neighborhood leader. The full memo on how to work the NYC CoolRoofs program is available on request.
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